the value of social media for small businesses
If you work for or own a SME, start-up or similar, you probably are wearing a dozen different hats. Anything from product development, packages, distribution, legal, HR, premises and then you add marketing into the pot with the different channels this can take. It can all be overwhelming.
What ever your business trying to manage social while also running the business, there doesn’t seem to be enough time in the day to prioritise social media.
While social media may be one of the first things to fall off your to-do list when you’re low on time, remember:
Social media is valuable for businesses of any size or industry, and finding customers on social media has a direct impact on sales and your bottom line.
Did you know that people are over 57% more likely to buy from the companies that they follow on social media channels?
Finding and keeping customers is challenging enough but it’s equally if not more important to maintain and build relationships with the customers that you already have.
Any missed opportunities or poor customer experiences can spread through your client-base like wildfire, leading to churn that can cost you the business you’ve worked tirelessly to build. These missed opportunities and poor customer experiences are especially dangerous if you’re not active and engaging on social as a business, because they’re invisible to you until it’s too late.
Not only that, but the number of social users willing to buy from you skyrockets if you use social media not just for publishing, but for actually engaging with your social media audience.
But how exactly can you get social media users to purchase from you and increase the value of social for your small business.
The proof is in the pudding; social media is a key channel for growing revenue for your small business and should be prioritised.
But while social media is great for sales, there is so much more you can do. Find out more, contact us today.