what is content marketing?

Content is effective in both attracting the search engines and helping your company make connections with site visitors.

When it comes to content qualty and relevance is key. Search engines will be more likely to to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

When writing content for a website including SEO keywords and phrases are key to ranking higher on a Google search. (See more about this on the SEO page.) Producing regular content is another factor, along with a variety of different offering, such as:

• Blog posts and articles
• Social media content
• How to guides and tutorials
• Videos and audio recordings
• Infographics or other visual content (graphics)

what are some of the benefits?

Content marketing is a key to increasing your business, for example:

• Generate leads
• Expand your customer base
• Generate or increase online sales
• Increase brand awareness or credibility
• Engage an online community of users

Remember, we can also create effective copy for all off-line media as well, such as brochures, adverts, catalogues and posters.

what we will do for you?

Creating a content marketing plan is a multi-step process. The following is a summary of this:

1. Discus, clarify and set your objectives
2. Know your target audience
3. Asses any current activities
4. Decide on the content types and create content
5. Publish and measure results
6. We we submit all of the above in a proposal, written in plain English, with associated timescales and costs.
7. Give you time to digest the proposal without being hassled!

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